Last week was an independent learning week dedicated to your exploration of SEO and SEM concepts.
In preparation for your task, a series of tutorials and readings was made available to you. This included last year’s guest lecture on SEO and SEM given by Amber Burton. Other resources included:
- On page optimization from moz.com
- On page optimization factors from moz.com
- SEO trends
- MOZ’s Beginners Guide to SEO
The tutorials included:
- Google’s SEO starter guide
- SEO Tutorial online book with links to tool
- HoBos’ SEO Tutorial
- SEO Book
- WordPress SEO
Peter Clapperton from Searchsmith also joined you last week and provided you with a very in-depth lecture about seo and sem. His powerpoint presentation together with an additional recording for the material he couldn’t cover in the lecture are now up on myBU in the lecture recordings folder.