Last week was an independent learning week dedicated to your exploration of SEO and SEM concepts.

In preparation for your task, a series of tutorials and readings was made available to you. This included last year’s guest lecture on SEO and SEM given by Amber Burton. Other resources included:

The tutorials included:

Peter Clapperton from Searchsmith also joined you last week and provided you with a very in-depth lecture about seo and sem. His powerpoint presentation together with an additional recording for the material he couldn’t cover in the lecture are now up on myBU in the lecture recordings folder.

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About Ana ADI

Professor of Public Relations/Corporate Communications @ http://www.quadriga.eu | Researcher | PR & Social Media Consultant | Fulbrighter

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