A blog post by David Moth for Econsultancy presents the results of a study of Facebook brand pages undertaken by Recommend.ly indicating that more than 70% of the brand pages on Facebook are updated less than once a month.
“the study of 5.7m Facebook Pages suggests that most businesses are still struggling to drive any real consumer engagement through the social network. Among the different categories on Facebook, community pages are most likely to be inactive (79.3%), followed by company pages (73.5%)”.
Read the entire post here.
Who said this “engagement” busienss is easy?