Measuring digital media is a very important part of every digital media strategy. The understanding of the requirements and metrics associated with each platform can help better assess the impact of the strategies implemented online.

Our afteroon lecture this week was dedicated to web metrics. For this purpose we looked at Google Analytics and all the metrics and measurements the platform provides as well as to sites like Alexa and free SEO health check tools.

Out of the wide range of metrics that Google Analytics displays here are a couple that you should pay attention to:

    • average time on site
    • average page views per visit
    • bounce rate
    • landing pages
    • exit pages
    • return visitors

Further readings and help:

SEO health check sites and resources:

Econsultancy’s 10 free SEO tools you should bookmark

Advertisements

About Ana ADI

Professor of Public Relations/Corporate Communications @ http://www.quadriga.eu | Researcher | PR & Social Media Consultant | Advisory Board Member of SMCEDU | Fulbrighter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s