Mike Blumenthal’s infographic below shows you the wide range of services that online marketing can use. As you have already started working on the social media audits of your clients, this infographic is a good visual reminder of which services should be central to your strategy. The closer to the core they are, the more important the services are. The father from the core (the outer rings), the better suited the services are to reinforce those services found closer to the core.

Do check out the explanation of terms. As we’ve seen it so many times already, social and digital media come with their own dictionary. 🙂

What are the services your client is using and how?

Web Equity Infographic
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.


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